Top 5 Fashion Games on Android in Europe, Q2 2025

In the second quarter of 2025, the European Android market saw significant activity in the fashion games category, with Skincare Time: Makeover ASMR, Satiszone: Perfect ASMR Tidy, Paper Doll Diary: Dress Up DIY, Fashion Queen: Dress Up Game, and Hair Tattoo: Barber Shop Game leading the charge.

Skincare Time: Makeover ASMR from FALCON GAME showed a dynamic trend in weekly downloads, peaking at around 359K in mid-April. Revenue fluctuated, reaching a high of $74 in late March, while weekly active users remained strong, peaking at over 707K in early June.

Satiszone: Perfect ASMR Tidy, published by Sonat Global, experienced a steady decline in weekly downloads, starting at 160K and settling around 88K by the end of June. Revenue peaked at $370 in mid-April, while active users maintained a consistent presence, closing the quarter at approximately 582K.

Paper Doll Diary: Dress Up DIY by Bravestars Games maintained a steady increase in active users, reaching roughly 2.5M by the end of the quarter. Weekly downloads hovered around 111K, and the revenue showed a gradual increase, peaking at $86 by June's end.

Fashion Queen: Dress Up Game from CASUAL AZUR GAMES saw a moderate increase in both downloads and active users, with downloads peaking at 120K and active users reaching 1.45M in late June. Revenue showed variability, peaking at $200 in late May.

Finally, Hair Tattoo: Barber Shop Game, also from CASUAL AZUR GAMES, observed a fluctuating pattern in downloads, peaking at 114K by the end of June. Revenue remained low, peaking at $26, while active users showed a gradual increase, ending the quarter at 754K.

These insights, provided by Sensor Tower, highlight the dynamic nature of the fashion games market on Android in Europe. For more in-depth analysis, visit Sensor Tower's platform.